Europe Food Industry
Europe hosts one of the most vibrant food industries, rich in culinary heritage for a population of more than 500 million people. The food market in Europe is expected to grow at a CAGR of 5.85% (2023-2028), reaching USD 2645.00 billion in 2028. Nevertheless, the industry also has a number of challenges that undermine the sustainability, competition and resilience of the industry. Farm to Plate assists food producers and gives various solutions to overcoming these challenges.
Beat the Climate Change
With extreme weather conditions, droughts, and high temperatures, crop yields and livestock production are highly threatened by climate change in Europe. The problem is worsened by the use of old and non-sustainable agricultural methods which additionally generate greenhouse gases.
Farm-to-plate platform facilitates sustainable agriculture, such as precision farming which is an integral part of climate smart agriculture including the incorporation of data in decision making thereby enabling adaptive mechanisms that mitigate the effects of climate change.
Labor Shortages and Increasing Production Costs.
There are acute labor shortages in the European food industry, especially in rural areas. These challenges result in increased input prices and disruptions in commodity chains. It is, however, compounded by the ageing of the agricultural labour force and a shortage of human capital.
Farm to Plate’s technology could automate many jobs that are now done by manual labor. This would reduce the dependency on manpower and also address the issue of low manpower levels.
Consumers' Demands for Sustainable Food.
The demand for eco-labeling from the European consumers, as well as the challenges of climate change, resource scarcity, and affordability, make food sustainability a problematic issue.
The Farm to Plate platform encourages consumers to make an informed choice about the source, production method, and environmental effects on food. Secondly, Farm to Plate ensures that consumers are connected to local and sustainable product vendors in a bid to match their needs.
Ensuring Food Safety and Authenticity
Consumers also care about food safety and authenticity, and the European Union has set rigid standards ensuring the safety and quality of food products. Nevertheless, it is sometimes difficult for food producers to comply with such regulations.
The blockchain technology by Farm to Plate gives information about the origin of the food and the process involved in producing it, which guarantees that food is safe to consume.
Meeting Consumer Preferences and Market Dynamics.
European food industry is in a perpetual process of adjusting to shifts and fluctuations experienced in consumer needs, market conditions, and technologies. This involves adopting a fluid and creative approach towards product design, promotion and interaction with customers.
Farm to Plate enables food businesses to make informed choices based on consumer preferences and market trends because of its data-driven approach towards farm to plate.
Join Us!
Europe has the capacity to emerge as the global leader in sustainable food production and consumption in the food industry. If you want more information about Europe food industry, and how Farm to Plate can help both your business and customers, contact us now.