Imagine suffering heavy losses in just a single day.

This was the harsh reality for a global seafood exporter navigating a sudden contamination scare. With products distributed across multiple countries, the challenge wasn’t just financial; it was about trust and reputation.

Despite their commitment to quality, the company was caught off guard when a batch of frozen shrimp was flagged for contamination. Unable to identify the source or isolate the affected batches, they were forced to issue a blanket recall, a costly and resource-heavy decision.

It was a wake-up call

The global seafood exporter realized it needed more than just damage control. They needed precision, transparency, and resilience in their supply chain. That’s when they partnered with Farm To Plate to implement the Track and Trace module.

Turning Crisis into Opportunity

Farm To Plate’s Track and Trace technology gave end-to-end visibility into their supply chain. With real-time monitoring and batch-specific tracking, they turned their crisis into a success story:

• Reduce recall costs significantly: With the ability to identify the exact batch affected, they contained the problem quickly, saving valuable resources.
• Noticeable drop in spoilage:  IoT-enabled monitoring ensured ideal storage conditions, leading to measurable improvements in efficiency.
• Rebuild consumer trust and drive sales: By using QR codes on packaging, customers could trace every product’s journey, fostering transparency and loyalty.

Retailers also reaped the benefits. Improved supply chain visibility meant they could streamline inventory management, reduce excess stock, and optimize shelf space.

An Eye Toward the Future

The success didn’t stop there. Inspired by the results, the company expanded its use of track and trace technology to all product lines. This decision unlocked new efficiencies:

• Faster delivery times: Optimizing logistics networks helped them deliver products more efficiently, ensuring timely arrivals.
• Sustainability improvements: Enhanced forecasting and reduced overproduction significantly lowered their environmental impact.
• Minimized waste: Predictive analytics enabled precise demand planning, reducing unnecessary production and resource wastage.

A New Standard for Supply Chains

This transformation is a testament to the power of innovation.

By embracing technology, the company turned a crisis into an opportunity for growth, resilience, and sustainability. Their journey highlights how supply chains can evolve to meet modern challenges, building trust and efficiency every step of the way.

Is your supply chain ready for the future?

Sravya Priya, Content Marketing Specialist at farmtoplate.io